Digital Marketing for building credibility and trust

Digital Marketing for building credibility and trust

Written by : Sandeep Gohad, Founder – Kalpak Solutions | Posted On: Friday, March 6, 2015

The company will not survive without the trust and confidence of the customer. Digital marketing can definitely help in building credibility and trust also it brings traffic to the website. Statistics tells us that using social media to promote a business definitely works!

2014 statistics showed digital marketing remained a top growing field. It is interesting to see that every year businesses are giving up traditional advertising methods and focusing on Digital Marketing via SEO, Google Adwords or Social Media etc. As of 2014, statistics state that 71% of all internet users are now active on social media sites.

Facebook reported that its quarterly profit jumped 90% compared to last year and that's because of it's advertising revenues, it is also reported that there's increase in its monthly active users, now totaling 1.35 Billon people worldwide. The above mentioned statistics shows the increasing popularity of digital marketing and changing trends in marketing strategy.

Let's go through the popular trends in Digital Marketing -

• Content Marketing: The name explains the meaning itself. It is the present and future of digital marketing. Genuine and informative content including text, audio, video, info graphics etc. which can be promoted through SEO, SMO for creating awareness and branding of your service/product. Finally content marketing plays vital role in driving indirect and direct sales.
• Email Marketing: This is another trending method of digital marketing which yields an exact and quick ROI. In this method of digital marketing, promotional, informative and direct emails are sent to prospective clients. It's a good method of direct digital marketing.
• Mobile Marketing: Mobile marketing consists of advertising on mobile applications and websites which are more of consumer centric.
• Social Media Optimization (SMO): Social media platforms are very powerful mediums to drive sales of your service/product. Using social platforms like Facebook, Google+, Twitter, Linkedin etc. you can promote your business to various segments of customers.
• Search Engine Optimization (SEO): This is one of the oldest but yet worthwhile method of digital marketing which helps you to get your website on 1st search rank. The only drawback is that it is time consuming and is costly.
• Paid Search Marketing: This is very effective and transparent method of digital marketing which is also called Search Engine Marketing (SEM). In this, we actually 'pay per click' as our websites get clicked by potential customers. Google Adwords, Bing Ads are widely used for paid search marketing.

Although it's about posting positive comments about your company/products/services to attract new customers, you have to be careful, happy customers can help you, but unhappy customer can harm your business... 

For interesting statistical data of digital marketing check the following links - 
http://www.webdam.com/2014-marketing-statistics-infographic 
http://www.exacttarget.com/blog/75-digital-marketing-stats-from-salesforce-marketing-cloud-research

Kalpak Solutions provide digital marketing services as per your business needs.
To know more please click here.

Project Management Software to keep schedule and costs on track

Project Management Software to keep schedule and costs on track

Written by : Sandeep Gohad, Founder – Kalpak Solutions | Posted On: Monday, February 16, 2015

Consider executing simplest of tasks we use project management without even realizing we are. Activities like planning, executing, monitoring and closing all are the essential parts of project management. Project management provides a systematic way to accomplish goals.

In this article, I will talk about the advantages of having project management software and it's process flow.

Project management software can manage the activities like planning, scheduling, cost control and budget management, resource allocation, communication, decision-making and documentation.

Please check the above process flow diagram, I have considered 3 entities – Customer, Project Manager and Employees. Every entity's role is defined and will access the project management software for various inputs and outputs.

Process flow

• Customer will explain the scope to project manager/concerned person.
• Project manager will add new/existing customer details in Project management software.
• Project manager will create the project, will attach project scope documents.
• Depending on project type, the tasks will be created or will be taken from master data (if it's a reparative kind of project)
• Project will be divided into several tasks.
• Several tasks will be divided into several sub-tasks.
• Project manager will be able to assign tasks and or sub-tasks to employees from employee master data in project management software.
• Project manager will be able to enter task/sub-task completion date.
• Employee will login with his/her credentials into project management software.
• Project management software will maintain the status of every individual sub-task like pending, completed, rejected with remark.
• Employee will change the status of sub-task after completing it, default status will be pending.
• Project manager will get automatic email/sms notification after completion of a particular sub-task, he will review it and change the status to approved/rejected with remarks.
• Set of sub-tasks will complete a task and similarly set of tasks will complete a project.
• Project management software will send email/sms notification to client after completion of project.
• User name and password will be given to client to access the project management software, he will go through the project and will approve/reject it with remarks.
• Project manager can schedule project stage wise billing in project management software, after completion certain tasks an automatic invoice will get generated and will be sent to client by email.

Advantages

• Universal Access. You and your team can manage tasks from any internet enabled computer.
• Centralized Project Management. Handle all aspects of managing multiple projects from a central online location.
• Integrated Collaboration Tools. Unlike other tools, you get a whole lot of integrated tools like document collaboration, workspaces, calendars, and email to synergize with project management.
• Create Tasks. Automate the project management process by creating unlimited projects, tasks and subtasks with name, description, status, dates etc.
• Manage Responsibilities & Permissions. Assigning responsibilities to employees for projects, tasks or subtasks with completion date. Easily manage viewing and modification for projects, tasks and subtasks for each teammate.
• Task Dependencies. Create elaborate precedence relationships between tasks in a project to reflect sophisticated real life projects.
• To Do Lists. 'To do' lists allow every team member to manage themselves with an easy view of which task has been assigned to him, they have completed or yet 'to do'. Various Project status can be maintained like – info awaited, in progress, pending/hold, completed.
• Automatic Notifications. Automatically notify all involved parties of important events - a deadline is met, a task finished or a task assigned to somebody by email and sms.

I would like to mention that such kind of project management system is most suitable for organizations who deliver the services through the medium of documents, designs, diagrams etc. Documents/drawings/images/design can be stored in project management software with Upload/download facility.

Designing firms, law firms, accounting and taxation firms, structural designing firms who deliver cad drawings can make use of project management software to store/backup complete work done by them.

Features like tracking progress of each and every sub-task, due date reminders and notifications by email/sms, report generation, automatic invoice generation are few of the most useful features.

Kalpak Solutions has designed and developed a customized project management software suitable for accounting firms and structural designing firms.

Please go through the features of project management software developed by Kalpak Solutions.

Improve your website’s search engine ranking using ethical ways

Improve your website's search engine ranking using ethical ways

Written by : Sandeep Gohad, Founder – Kalpak Solutions | Posted On: Thursday, Janaury 1, 2015

Feeling good about your recently launched website developed by a professional website development company? Well, congratulations! but does it appear on top when you search it on Google/Yahoo search engines? This article talks about simple and cost effective ways to boost your website traffic and ultimately help it appear on top.

Website world consists of billions of web pages, what can be done to make Your Website standout from the Competition? This article will help in improving your search engine rankings using ethical ways, I will be taking an example of our recently completed project – Premier Tennis League.
Kalpak Solutions recently completed an important project for Premier Tennis League, we developed their website in 2 days, got just a week's time to promoted it.

• Content is king – Write the content do not copy it from some source and keep on updating contents frequently.
• Domain name- make sure to have your domain name short, meaningful and easy to spell.
• Keep it simple, clean, and fast
• Important to have relevant meta Tags, key words and page titles.
• Submit your website to search engines
• Keep an eye on web traffic through Google analytics.
• Google local business listing – it's free & very effective.
• Use social networking – facebook, linked in, google+ etc
• SEO, Digital marketing, google adwords – these are little expensive ones.

Case Study – Premier Tennis League

I will be taking an example of our recently completed project – Premier Tennis League. Kalpak Solutions recently completed an important project for Premier Tennis League, we designed and developed their website in just 2 days, got just a week's time to promoted it.

Challenge : We realized that there are very few tennis news followers who read articles/tournament coverage reports/tournament calendar on internet. And even less followers who search tennis related words on search engines like google which made our job even more difficult.

What Kalpak Solutions did to promote Premier Tennis League website in a very short duration

We started with basics and what we normally do after completing any particular website. We optimized all website pages using on-page optimization techniques like optimizing content, keyword researching and analysis, improving titles, heading tags etc. For off page activities we used Search Engine Marketing (SEM)platform.

As mentioned earlier, we had just a week's time for web promotion and there's no way to get website indexed in such a short period.

We decided to use all possible (ethical) ways for web promotion like :

• Pay Per Click (PPC) using google adwords – It didn't work as there are hardly few tennis followers who search on google search for tennis news, videos etc.
• Facebook advertising – We got excellent response through facebook advertising and we got around 4,000 likes and around 1,000 website hits through facbook advertising campaign.

It's not necessary that google adwords or facebook advertising will pay off every time, it depends a lot on your product type/services you want to promote.

About US

Kalpak Solutions is a total IT service provider with services offering in the areas of Web Designing and Development, E-Commerce, Customized Software Development, Android Development, ERP & CRM Solutions, Project Management System, Search Engine Optimization and Application development for Inventory, Sales, Purchase, Payroll.

We have experienced team of web designers, developers and domain experts. We use the latest technology and innovative tools so that you get maximum returns for your investment.

The goal of Kalpak Solutions is to work with our client to understand their unique business needs, cultivate new ideas and implement solutions. We have a track record of delivering high quality software on time.